CUSTOM SYSTEMS & RESEARCH
Make the work flow.
The work behind the interface matters just as much. I connect business needs with tools that organise information, keep people informed and reduce routine work.
Lead monitoring
Lead & competitor monitoring
Follow potential leads and understand what is changing in the market.
Lead Monitor follows potential leads and tracks changes in competitors' offers and positioning. The purpose is to help prioritise timely outreach and bring relevant market changes into commercial decisions.
Market research
Research
Give a product or business decision a firmer starting point.
My research covers project ideas, markets, competitors and technical approaches. I connect what I find with product and implementation choices, so the research helps decide what to build and where to focus.
Custom CRM
Custom CRM & funnels
Connect the first enquiry with the work of turning it into a customer.
Custom CRMs organise customer data, enquiries and sales. Automated sales and marketing funnels connect campaigns, landing pages and lead capture with follow-up emails, remarketing and sales actions. Messages and offers follow the customer's stage in the buying journey.
Connected apps
App & system integrations
Let information move through the work instead of being entered repeatedly.
I connect apps through APIs, webhooks and automated workflows. Forms, email, CRM and databases pass data between tools, reducing duplicate entry and keeping routine tasks moving through each step of the process. The integration follows the business workflow and the points where someone needs to review or act.
Video & image evaluation
Media intelligence & production
Connect what is researched, what is produced and what is learned from it.
An internal media system in development links content research, production and audience learning. Custom video and image evaluators support comparison, ratings and feedback. These tools help organise review and give creative decisions a useful record.
AI second brain
A persistent AI workspace
Make earlier knowledge available when the next piece of work begins.
This workspace in development keeps conversations, projects, decisions and results in context as the tools change. A shared knowledge backend gives the AI access to saved material and connects it with earlier information. The system learns from what it collects, making knowledge useful beyond its original task.